Jewellery Industry Communications Expertise
From communications strategy to publication and distribution, MarketDirect combines industry knowledge with careful editorial execution.
Communications & Media Relations
Communications planning, press materials and media liaison for businesses and industry organizations. Clear messages, informed by the context in which they will be read and reported.
Conferences & Industry Events
Planning and organisation of congresses, conferences and seminars, alongside communications and materials for trade fairs. Bringing industry expertise into both the programme and its presentation.
Editorial & Publications
Writing, editing and production for digital publications, websites and social media. Our scope includes speeches, research papers and presentations, with close attention to accuracy and audience.
ABOUT MARKETDIRECT
A specialist perspective on a global industry.
MarketDirect Business Communications serves companies, associations and individuals, with a particular focus on the international diamond, coloured gemstone and jewellery sectors.
Corporate social responsibility and sustainability are central areas of MarketDirect’s expertise.
Credible communication begins with understanding the subject.
Expertise in Practice
Selected projects from international industry communication.
CIBJO - The World Jewellery Confederation
Congress & Institutional Communications
MarketDirect provides end-to-end congress organisation and ongoing communications for CIBJO, the World Jewellery Confederation. Services include planning, registration, administration and on-site coordination, alongside media relations, press releases, editorial content, digital communications and social media coverage before, during and after each congress, and throughout the year.
Draft – awaiting approval
Jewellery Industry Voices
Webinars, Seminars & Industry Dialogue
Expert discussions on the issues shaping jewellery, gemstones and precious metals. Webinar and seminar communications, with moderation bringing industry leaders and specialist perspectives into conversation.
Draft – awaiting approval
World Diamond Council
Policy & Responsible Sourcing Communications
Editorial analysis and industry communications on the Kimberley Process, responsible sourcing and diamond supply chain integrity. Making complex policy developments accessible to an international industry audience.
Draft – awaiting approval
Industry Perspectives
Perspectives on communication, responsibility and the issues shaping the international jewellery industry.
Industry Dialogue
The jewellery industry operates across countries, disciplines and different parts of the supply chain. People may be working on closely related questions while approaching them from very different positions. A manufacturer, a laboratory specialist, a retailer and an industry association…
Read article: Industry Dialogue
Communicating Sustainability with Substance
Sustainability has become a familiar part of business communication. Familiarity, however, does not always bring clarity. Words such as “responsible,” “ethical” and “sustainable” can cover a wide range of practices. Without an explanation, readers are left to decide for themselves…
Read article: Communicating Sustainability with Substance
Why Precision Matters in Jewellery Communications
The jewellery industry brings together science, craftsmanship, commerce and personal meaning. Its communications need to move comfortably between these subjects, often within the same article or announcement.
Read article: Why Precision Matters in Jewellery Communications