Public Relations

Public Relations is a method of delivering tailored information to a target audience about a company and its products, or an organization and its activities. Often, the mass media will use PR materials as news items, providing them with a degree of credibility that paid-for- advertising does not. PR tools include company website, press releases, promotional feature stories, company profiles, promotional printed materials, media and promotional kits, the organization of press conferences, receptions and other public events, and speeches and presentations.