Case Studies

2010 CIBJO Congress, Munich, Germany In February 2010 the CIBJO Congress was held in Munich, Germany.The goal of MarketDirect Business Communications was to maximize exposure of the event throughout the industry, and to the greatest degree possible as it happened. The key to providing ongoing coverage of the congress was the Internet. READ MORE >	Antwerp Facets Online Antwerp Facets is a diamond industry news provider owned and operated by the Antwerp World Diamond Centre (AWDC), the umbrella organization representing all sectors of the Antwerp diamond industry. In 2009, MarketDirect transformed it from a printed periodical into an online news service. READ MORE >	WFDB Mark Program The WFDB Mark is a quality symbol that can be displayed by members of diamond exchanges affiliated to the World Federation of Diamond Bourses, Iindicating that the individual has committed himself or herself to abiding to the World Federation’s Code of Principles. It is essentilly a branding program. READ MORE >	AWDC Trade Show Websites Each Antwerp Diamond Pavilion Websites is interactive, and is dedicated to an international trade show at which an Antwerp Diamond Pavilion is featured.The primary purpose of a Antwerp Diamond Pavilion Website is provide visitors to the trade fair a pathway to the Antwerp companies exhibiting at the show. READ MORE >
InColor Magazine After the demise of the veteran colored gemstone trade magazine Colored Stone in 2010, there is only one international magazine left in print that is dedicated specifically to the colored gemstone industry and trade. InColor is owned and published by the International Colored Gemstone Association (ICA), the gemstone industry umbrella organization. READ MORE >	The International Gem Tower project Why would a multi-million dollar New York-based real estate developer hire a small public relations agency and marcom company to help it market a huge construction project in Manhattan? The answer is simple: the developer needed an agency with effective access to the international diamond, gem and jewelry industry and trade. READ MORE >	CSR Workshop at Shanghai Expo The Corporate Social Responsibility Workshop was attended by participants from China and abroad.It was a as a complex and multi-faceted project, which required the translation of all written materials into Mandarin Chinese, and the provision of simultaneous translation services during the event. READ MORE >	World Diamond Council website The purpose of the WDC website is to provide information about the organization, its ongoing activities in the campaign against conflict diamonds, and to act as a resource for its members and members of the diamond and jewelry industries. The website also underscores the fact that WDC’s work is ongoing. READ MORE >
The ICA World Colored Gemstone Mining Report The ICA World Colored Gemstone Mining Report of 2006 was one of the largest and most complex research projects ever undertaken by MarketDirect during the decade-long period that we produced the ICA Gazette, and from 2002 onward the quarterly InColor magazine. READ MORE >	The World Gemological Laboratory Directory The ICA 2007 World Gemological Laboratory Directory is a detailed listing of gemological laboratories that offer colored gemstone identification services in almost 40 countries worldwide. The directory was compiled by MarketDirect Business communications on behalf of the International Colored Gemstone Association (ICA). READ MORE >	Illimitée The Illimitée project involved the creation of a corporate identity for an exclusive ring design by Jacques Lindenman in cooperation with the Israeli diamond company Ovadia Diamonds. In 2006, they called on us to "tell the story of the ring." That meant creating a brand name, marketing materials, and a marketing communications program. READ MORE >